Our core team

  • Stewart Bewley

    Stewart founded Amplify back in 2011 from an acting background, believing that if you unlocked people’s voices you would unlock their story and their businesses would thrive. To date he has coached over 7000 people, having Microsoft, Google, PWC, KPMG, Dow Jones, Hitachi, o2, BASF, Barclays and Virgin amongst his clients. He has helped 500 Startups to raise over a billion dollars in Seed funding and Series A, and works with Senior Executives from Siemens, SAP, GE, Microsoft, PWC, Microsoft, Ford, Legal & General and Edelman. He loves to travel and embrace all that life throws at him. That hugely varies, from Bollywood dancing with Microsoft Graduates in Hyderabad, India to coaching ex-Nasa Rocket scientists in the US, Florida about to pitch to Steve Case, founder of AOL! Stewart has an uncanny knack to see the person in front of him, listen to and absorb their story, re-tell it and coach them to amplify it beyond the realms of what they thought possible. He is also a big fan of flat whites, a deeply enthusiastic husband and father and keen musician.

  • Ginny Radmall
    Ginny Radmall SENIOR COACH

    Ginny joined Amplify in 2016 after being Lead Coach with Spear, a youth charity that helps disadvantaged young people on find employment. Since working for Amplify she has coached Microsoft Graduates in Las Vegas and Singapore, delivered pitch coaching for the first ever Google demo day in China as well as working with Salesforce, the NHS and Wework. She knows within 10 seconds where people need to get to to tell their story well and she brings warmth, challenge and transformation to every room she enters! She is a great listener and like Stew, is a lover of great coffee, which she manages to find in Guildford (no easy task), where she lives with her husband.

  • Steve Morris
    Steve Morris Senior Coach

    Steve started his career at UBS and not long after dramatically switched lanes to coaching young people. When he accidentally raised £50,000 in 20 minutes in for a charity he was supporting in South Africa the gears shifted again! He moved his entire family to South Africa to work on the leadership team of this charity – the Sozo Foundation, heading up the social enterprise arm of Sozo. He founded a youth cafe in a township and an artisan bakery to lift young people out of poverty before joining our core team in 2019. Before moving back to the UK He transformed the stories of the Startups at RLabs in Capetown and managed to pop over to Copenhagen to do the same for Rainmaking innovation. He is a preferred partner of Heartstyles – a tool for teams and individuals that measures how successfully they communicate their story. We call this “The Science behind the story” and we can’t wait to bring this to our clients! He is a lover of good coffee, a husband and father and staunch Arsenal fan.

Our associates

  • Simon Baker
    Simon Baker DESIGNER

    Simon cut his teeth as a designer, pulling together fundraising campaigns and supporter communications by leading the in-house creative team at The Message Trust – an international multi-million pound charity based in Manchester, UK. So When BASF asked us to re-vamp their annual sales conference in 2019 we turned to Simon for design, knowing only he could work his magic … and he did! Simon has a knack for listening and turning people’s words into beautiful things. He loves telling the story of a brand in a visual way, whether it’s through a logo, magazine or beer mat. He’s worked with businesses from international record labels through to fashion start-ups and everyone else in between. His fascination with typography is matched only by his interest in steam trains and the work of Ian Fleming.

  • Jon Bilbrough
    Jon Bilbrough Videographer

    Back in 2012 Stew was working as a barista at Kahaila café in Brick Lane, East London when this guy called “Wilderthorn” turned up and played a gig. Stew discovered that there was even more to Wilderthorn than his beautiful music – he was also a film maker. Since then Jon (his off-stage name) has been Stew’s go-to camera guy, filming all of Amplify’s promotional videos, the Amplify Academy and working for Amplify’s Corporate and Startup clients helping them visually tell their story. Jon’s knack to be invisible in the room, to not disturb the flow whilst directing you to bring energy to the camera is matched by his sharp eye in the editing suite. He knows how to create, curate and edit a story. He also plays about 7000 instruments and is an artistic genius! For more of Wilderthorn check out his website

  • Anna Boon
    Anna Boon Associate

    Anna joined us in 2018, from an acting and directing background and launched straight into coaching on the Techstars & Barclays Accelerator. Since then she has coached all over Europe on the Startup scene for Startup Wise Guys as well as closer to home for Imperial College London, South Bank University and York University. Anna has a firm belief that very little in life is better than a good cup of tea and her firm belief in other’s potential is why she is able to bring the best stories out of her clients, lighting up every room she walks into with kindness, and encouragement,. Alongside Amplify she writes, directs, has just got married and runs her own coaching company focusing on the Army and Education sector.

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